Our mission
Empowering the Black & Brown community by bridging beauty gaps, Brownce is committed to connecting individuals with skilled professionals and vendors who understand and celebrate their unique beauty needs. We're more than just an app; we're a movement dedicated to fostering representation, building community, and challenging industry norms."
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What’smost importanttous
1
We are empowering a community
We link our arms together to lift up one another. We pride ourselves on the impact we have in empowering our unique community. This impact is our leading focus and we work together in the pursuit of this mission. We want to see each other win!
2
Inclusion & representation are our identities
No more “cultural fit”. Who would we be without our diverse community? Our mission would not be fulfilled without having a community of different ethnicities, genders, shades, shapes, hair textures, styles, and overall, people. We pride ourselves in holding space for people to identify with others who can relate to their story while accepting others who may have a different story.
3
We strive for excellence through humility
Inclusion is important, but we don't accept BS or jerks! We know our products and services are excellent, but we remain humble and keep our egos intact so we can allow an open space to accept new learnings.
4
Be authentic
Let's keep it 100--Live your truth! We cherish each other's creativity and individuality. It is important to remain true to ourselves and (ethically) express ourselves so we can drive engagement. Our authenticity inspires the world!
Our community
Total Clients
Beauty Professionals
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“When passion meets purpose, no obstacle is insurmountable.”
CherRaye Glenn Flowers
Meet The Founder and Co-Founder: CherRaye and Jamere
Say hello to CherRaye Glenn-Flowers and Jamere Flowers, the sibling duo behind Brownce. Hailing from Reading, PA, and now making waves in Atlanta, GA, they bring a powerful blend of vision, strategy, and execution to the beauty tech space.
CherRaye is the founder and original architect of Brownce. With a background in marketing, research, and product strategy, she created Brownce to solve a problem she knew too well—how hard it can be for Black and Brown folks to find and book beauty services they trust. Her brother, Jamere Flowers, later joined as Co-Founder to lead Partnerships and Operations. With a background in operations and agile systems, Jamere focuses on streamlining internal processes, building strong relationships, and making sure the business runs smoothly.
Together, they’re growing Brownce into a beauty platform rooted in purpose, built for the community.
What drove her to create Brownce?
The idea began with a simple personal challenge: finding a hairstylist for her afro-textured hair. It wasn't just her story, but that of many in the Black & Brown community. Research painted a bigger picture; despite the significant spending by Black Americans, their representation in beauty industry revenue was minimal. And for the new Black & Brown beauty professionals? Building a steady clientele often felt like scaling a mountain. Enter Brownce. More than just an app, CherRaye designed it to be a hub where beauty professionals meet those seeking their expertise. But it's also about community. A place where everyone feels seen, heard, and valued. Welcome to Brownce, and meet the inspiring woman behind it.
